The two main organizational fields influenced by digital marketing are Growth and Conversion. IT corporations e.g. Accenture, IBM, etc. all are focused on enabling the transformation of businesses i.e. redoing the methods and workflow adopting digital technologies.
Business growth is the area a digital marketing firm such as Gladias Consulting focuses on. The no. 1 agenda for every organization’s marketing division is growing, we mean growing in terms of sales, market share, and thriving new product launches. And digital marketing, being an essential kind of marketing, should help in these things too.
Gladias Consulting does some transformation type stuff too, such as developing intranets and growing the usability of real web credentials.